What Gen Z and Millennials consider cringe, from regular people to influencers to brands, and what it means for your marketing
What does it mean to be “cringe” today? Brands are constantly getting comments that they’re cringe, but sometimes for what others win for on socials, making it hard to tell what went wrong. For Gen Z, the fear of being cringe impacts their lives, but some of them are actually embracing their inner cringe on social media. YPulse’s Cringe Report unpacks what young people consider cringe from regular people, influencers, and brands—answering the question, is being a Millennial online really a bad thing?
To speak to young consumers authentically, this report gives brands the need-to-know of cool versus cringe in the eyes of young consumers. Should your brand have a mascot, post employees’ social content, or use Gen Z slang? We go over it all in this report! But remember: cringe is in the eye of the beholder.
Report Length: 39 pages, North America report is based on a survey conducted among 1500 13-39-year-olds in the U.S. and Canada. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany
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